Whether you ‘meet the press’ on camera, on mic or for a print article, that final, comprehensive follow-up query affords you a marvelous opportunity. Here’s how to make the most of it.
The audio format has become an important channel for marketers and PR pros, but the metrics can be tricky. Downloads alone don’t tell the whole story. Here’s what to examine.
Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.
Ensuring that articles, videos and more reach online audiences and increase traffic requires a lot of planning and hard work. Use this advice as a guide for launching content that resonates.
The platform is going global with its test of the feature, which enables marketers to reach consumers through yet another type of ad. Many users aren’t happy.
Try a conversational approach to convince your medical pros that they should be blogging and otherwise building an authoritative presence online.
It’s part of the deal for PR pros: Attending conferences to represent a client or advance your knowledge of the field. Here are tips for deriving maximum value from your time and effort.
Women dominate public relations, but the gender gap is alive and well in terms of perception, leadership and recognition.
Check out this year’s most impressive campaigns.
The number of people who see (or who might have seen) your message is irrelevant when it comes to gauging PR success.
Online efforts don’t just boost your brand’s reputation. The work you put forth can also increase the money your organization or client makes.
See the work that impressed our judges.
The Broadway smash hit depicts what happens when a story gets out of hand—and how fast online platforms can spread falsehoods. Here’s what communicators can glean from it.
Through the ‘Game of PR’ is less bloody than the popular TV series, the battles communicators wage are no less fierce. Here’s what you can glean from the show’s characters.
When analyzing game results, statistics tell the tale. Likewise, hard data can be invaluable in gauging your organization’s online success and guiding future efforts.
