You know that owned media you create—blogs, newsletters, infographics, webinars, etc.? Here’s how to optimize it to make the content more search friendly.
The old argument about the death of the press release has resurfaced again, much to the author’s dismay.
You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.
The public relations field once stood as a leading pioneer in the social space. That positioned is in jeopardy, unless the industry can embrace the following skills.
Its stock price plunged nearly 5 percent this month due to safety fears over its 787 Dreamliner. Throughout the crisis, its communications team has offered measured responses.
From blogging platforms to cloud storage to nuggets of inspiration, these can help streamline or fortify your creative process.
You gave us a trove of words that made us chuckle, ponder, and debate. Now we’re sharing them with you.
Looking for a new way to find influencers in your niche and establish your—or your client’s—reputation? Try LinkedIn Groups. Here’s how to get started.
Social media isn’t free—it requires your precious time. These tools aim to give you back some of those minutes and hours, and help you increase your marketing and PR efforts.
In 2013, public relations will win the battle over which department ‘owns’ social media. Here’s why.
A surge for LinkedIn, PR’s mobile outreach, and a return to reliable reporting (even if it takes longer) are in the author’s forecast for the coming year.
Before you ring in the New Year, consider how to improve your professional life in 2013.
Wondering how and what your peers are measuring in PR? Can PR even be measured? We’re seeking the answers.
You may have missed these useful platforms as you were doing all of that pinning and Instagramming this year.
Whether you’re monitoring a brand, tracking a competitor, or planning an event, these tools will make your life easier and help you build your social media presence.
