5 pieces of content every brand manager can create
PR and marketing pros can move past boring press releases and promotions with these ideas to boost interaction online.
PR and marketing pros can move past boring press releases and promotions with these ideas to boost interaction online.
We asked to see your finest business videos. You answered with hours of amazing content. Check out the finalists in this year’s PR Daily Video Awards.
The retailer is trying to put its 2013 security disaster far behind it and is playing catchup with other retailers who have announced pay hikes. It isn’t saying much about either move.
The brand has apologized for the tweet, which commenters said promoted rape culture by combining the slogan ‘Up For Whatever’ with the holiday tradition of pinching.
There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you’re around.
Tired of the same old corporate stories? Looking for something new for the intranet or the Web? Put on your press hat and borrow ideas from local journalists.
The florist brand is scrambling after customers throughout the nation posted pictures of dead flowers, wilted bouquets and other problems with their holiday orders.
Match will begin including a button on its site where couples can choose to have their first date at a Starbucks location.
The toy company issued a press release stating that new leadership was needed to ‘maximize its potential.’
The sleep aid brand’s Twitter account was flooded with complaints of sexism after tweeting, ‘Sleep like he finally proposed.’
In the midst of mounting tensions between the public and police, Nashville’s police chief crafted a thoughtful response to a frustrated citizen.
Brand managers spent the holidays doing damage control after parents accused the company of ruining Christmas with its “frosting extruder” device.
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.
There’s a little more than a week left in 2014, and newsrooms are slammed with stories. How can your pitch get through? Try one of these.
Online writing delivers ‘gifts’ all year long, but the holiday season is an ideal time to look at the special offerings an editor finds glistening within blocks of text.