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Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}Foul! Spelling gaffe mars NCAA championship{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/Alanta-crop.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Writing, Editing{/%KICKER%} {%CATEGORIESID%}e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 055d8a23-ee23-4f9c-a2f4-df030843f312, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}Where in the world is ‘Alanta’? Plus, a curvier Betty earns the ‘Mad Men’ character a sizeable Twitter account; Newsweek’s hipster Jesus, Pinterest saving print,, more.{/%CAPTION%} {%BODYCOPY%}Kentucky may have schooled Kansas on the basketball court on Monday night, but it’s the NCAA that needs to go back to spelling class. Unless, as Cosby Sweaters suggests, next year’s Final Four really is in the small Lithuanian town of “Alanta.” Meanwhile, Kentucky fans could stand to learn some etiquette. Their rioting on the streets of Lexington after Monday’s game caused massive destruction, damage to property throughout the city. It also led to one person being shot, dozens of other left arrested or hospitalized. video platformvideo managementvideo solutionsvideo player Meanwhile, Rick Santorum is looking for a big splash in Tuesday’s Wisconsin primary—it could be one of his last remaining opportunities to slow the momentum of party rival Mitt Romney. (Although hasn’t the media portrayed all of the state primaries as one of his last chances to derail the Romney train?) Burger King is the one looking to slow the pace of its fast-food rival, as the restaurant chain launches a similar menu to that of the Golden Arches. To help draw attention to its latest offerings, Burger King signed the trifecta of Jay Leno, David Beckham,, Steven Tyler. Speaking of celebrities, did you hear that Ashton Kutcher is going to play Steve Jobs in an upcoming biopic of the late Apple cofounder? Before you get your undies in a bunch, The Atlantic offers a solid case for Kelso’s Kutcher’s selection, starting with the argument that the two look alike. We, on the other hand, are more interested in the fuller-figured, Bugles-loving Betty Francis—ex-wife of Don Draper—on “Mad Men.” If the new parody handle on Twitter, @FatBettyFrancis, is any clue, her character left a large impression on more than just the couch cushion. Still, satirical Twitter handles are probably lost on many of the social network’s users, as a recent study from AYTM notes that 42 percent of those in the Twitterverse rarely tweet from their own accounts. The research also showed that 75 percent of respondents followed fewer than 100 accounts. The latest Newsweek cover story speaks of a following not found on Twitter. Titled “Forget the Church, Follow Jesus,” the story from provocateur Andrew Sullivan takes aim at the church, insisting it’s in crisis. More than the story’s message—when hasn’t someone claimed Christianity is in crisis?—is the art accompanying the piece, which depicts Jesus in the middle of Times Square wearing what Gothamist describes as an Urban Outfitters, hipster-ized version of the religious figure. Speaking of saviors, some believe Pinterest might save the print industry? AgencySpy explores this notion in an op-ed from Kiran Aditham, with Advertising Age reporting that magazines are “racing to capitalize” on the new social platform. Geraldo Rivera is hoping he, too, can be saved. The mustached news correspondent took yet another shot at apologizing to the family of Trayvon Martin for his now infamous “hoodie” comment.{/%BODYCOPY%} {%ID%}11280{/%ID%} {%DATAID%}3bc69956-917a-4124-94b6-bbfad649c462{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}4/4/2012 1:48:33 PM{/%PUBLISHDATE%} {%LINK%}https://dev.prdaily.com/Main/Articles/11280.aspx{/%LINK%} {%BYLINE%}Mark Pack

Foul! Spelling gaffe mars NCAA championship

Where in the world is ‘Alanta’? Plus, a curvier Betty earns the ‘Mad Men’ character a sizeable Twitter account; Newsweek’s hipster Jesus, Pinterest saving print, and more.

Ragan Insider   |  Mark Schaefer

Angry commenters hijack UPS blog

A TV commercial depicting an NCAA championship game between Duke and the University of Kentucky angered Kentucky fans, who overran the UPS blog with comments decrying the shipping company.

Ragan Insider   |  Justin Elliott, ProPublica

PR firm continues to polish Bahrain’s image

Bahrain’s monarchy brutally cracked down on protests during the Arab Spring. To shore up its image abroad, the nation hired Qorvis Communication, which recently brought a delegation of ‘reformers’ to D.C.