The Daily Scoop: The metaverse lives on (by other names) as brands connect with consumers in gaming spaces
Plus: Beyoncé goes for the silver look, and brands and fans respond; climate change keeps weather-dependent brands on their toes.
Plus: Beyoncé goes for the silver look, and brands and fans respond; climate change keeps weather-dependent brands on their toes.
It’s not nearly as scary as it may seem.
Brand and government leaders explain how they team with influencers and creators to reach people as the attention economy shifts.
The pros and cons of brands getting involved with commemorating the terrorist attacks.
Understanding what TikTok users want from the platform can guide brands to create high-performance content with astronomical reach.
Plus: Apple announces its next press conference and the job market fluctuates.
Plus: Nike to produce women’s goalkeeper jerseys after backlash and get ready for more conspiracy theories during the election.
Want to accelerate your social media success? Dig into these insights courtesy of Adu Adu, Logitech’s global head of social media who encourages you to embrace your creative self no matter your role.
Learn what global trends and hurdles communications leaders need to prepare themselves for and what skills they’ll need to overcome them.
The initial buzz was intense. But things have already changed drastically.
A few missteps turned the incident into national news.
Plus: New York City bans TikTok on government-owned electronic devices, YouTube channel Linus Tech Tips addresses controversial quality issues to build up credibility.
Check out the inaugural class of women raising the bar in marketing.
When to respond to lies.
Plus: Mark Zuckerberg impatient over Elon Musk match, Mattel gets creative with new product.