For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
PR pros are talking HIPAA and patient safety while asking the public to refrain from the virtual hunt while on their grounds. Many providers are using the app to encourage physical activity.
These insights from both sides of the desk will help you work efficiently, fulfill your subject matter and deadline targets, and foster good will for future assignments.
It’s been around a long time, but many people still make basic mistakes-and messages get lost or crucial actions fall by the wayside as a result. Here’s what to keep in mind.
Many are still reeling from shootings in Dallas and other U.S. cities that took place last week. For those wanting to respond, here’s advice.
Although data is important in customer service, your marketing and messaging shouldn’t be impersonal or stale. Adopt these approaches to ensure your customers feel heard.
It’s easy for new PR pros to get caught up in bad habits and behaviors that slow or impede career development. How many of these 10 mistakes are you making?
Successful public relations skills don’t include levitation, card tricks or sawing your assistant in half—or do they? The next time you draft a strategy or plan, consider these tips.
As live stream videos grow Periscope, Snapchat and Facebook live, one communicator says brand must embrace the trend and create content. Here’s why.
Public speakers, try these techniques for starting with a bang and sending your audience off with a clear message and a desire to change the world.
Agency PR pros shared their advice to honing media relations skills. Compare your recent pitches to their insights to make sure you’re not missing the mark.
Surgeons at Mass General took to Periscope and other social media channels to discuss the sensitive procedure. Others, meanwhile posted congratulatory wishes. There was a glut of crude comments as well.
An election often brings optimum exposure for brands. If you’re interested in voicing an opinion to bring awareness to your organization, consider these tips before diving in.
Published articles can be a great content strategy, as long as you’re not overly promotional and offer valuable insights to the outlet’s readers. Here’s how to submit writing that rocks.
Sam Hinkie, the 76ers’ GM, wouldn’t lift his pinkie to reach out to the media in Philadelphia. It cost him his job. Can business leaders learn something useful about proactive PR from him?
