Your ability to stand for more than your bottom line is a crucial differentiator when looking to nab the top young talent entering the workforce.
Also: Farm Rich appoints chief cheese officer, Michigan utility companies address widespread outages and Twitter seeks to make its platform more accessible.
Also: Taco Bell announces ‘Defy’ restaurant, Verizon commits to low-income customers, and more.
A guide on how to combine data and creativity to pump up podcast promo success.
As excited as you might be about your latest round of fundraising, tech reporters need to see more.
For executives looking to offer a stronger presence in the room or on the screen, these tips can help make these important communicators more dynamic.
A little knowledge of the human condition can be invaluable in getting audiences to take action.
Also: Coke ads respond to backlash over formula change, hospitality and travel brands hopeful for business travel and Snickers pulls homophobic ad.
Also: Tide makes documentary series to promote homeless outreach, FTC blasts Facebook’s defense of researcher ban, and Colorado Rockies investigate racial slur.
Also: French’s offers limited mustard buns, Amazon’s new return-to-work guidance, Apple defends children’s safety feature and FAA asks airports to limit takeout alcohol sales.
As long as your organization is precise with its purpose, these celebratory days on the calendar can still be a useful PR tool—but don’t expect reporters to find much to write about.
Also: Molson-Coors retires 11 beer brands, Instagram shares successful business posts and Target offers employees debt-free educational assistance.
Also: Spicy Cheetos makes its debut as ice cream flavor, YouTube invests in creators, and Frontier Airlines suspends flight attendants who used duct tape to restrain an unruly passenger.
PR insiders talk about measuring this growing focus for business communications and how the PR role can prove the value of putting brand reputation first.
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