Search Results (top line)

Want to know what people talk about most online? France-based Synthesio, which specializes in Web monitoring and research, released a study that explored the 10 most popular topics on the Web. They compiled the data by tracking more than 200 million conversations across 17 countries in a three-month period. The most popular topic is … health. Check out the rest . — Jody Koehler,  PR Daily Europe contributor

So you’ve written a provocative and informative blog post, something you’re really proud of; problem is no one is reading it. Ever happen to you? “I’ve heard it time and time again at conferences in discussions with brand marketers,” writes digital marketer Lee Odden. “They’ve invested in creating great content and digital assets but are frustrated at the lack of reach.” Don’t fear! Odden has six tips to help your content reach further across the Web….

Been on Facebook today? Are you 18 or older? Then you noticed the box atop your newsfeed reminding you it’s Election Day. That box will also show you the location of your polling place and let you click an “I Voted” tab to display on your newsfeed. A running counter displays how many people have clicked the tab. Why all the civics? Facebook said it is “committed to encouraging people who use our service to participate in the democratic process,” reports WebProNews . On Twitt…

Forget e-mail signatures that say “Follow Me on Twitter,” why not put it on a T-shirt, underpants, or billboard. Those are three suggestions from this somewhat absurd list of ways to promote offline. (Image via )

Top brass at The Los Angeles Times told newsroom employees this week that just about anything they post on social media networks “will be viewed as reflecting on the newspaper’s credibility and reputation,” according to Editor & Publisher . This edict is part of an update to the newspaper’s social media guidelines, which were issued in March. “Integrity is our most important commodity: Avoid writing or posting anything that would embarrass The Times or compromise your ability to d…

The Atlantic Wire , an online opinion aggregator from The Atlantic magazine, has a regular feature called, “What I read.” It’s quite simple: Media professionals — like NYT ’s Frank Rich and The New Yorker ’s Susan Orlean — are interviewed about what they read. Tucker Carlson, editor of The Daily Caller , is the most recent subject.

Social Media Examiner is putting together the top 10 social media blogs of 2010. First, it sought nominations; now, after compiling the nominees, it has turned the final vetting to its three judges: Scott Monty, social media chief at Ford, Ann Handley, of MarketingProfs, and David Meerman Scott, author of New Rules of Marketing and PR . What do you think of the finalists? Related FeverBee How to build an online community: The ultimate list of resources.

Leveraging your connections is easy—and essential.

Subject lines are the keys that unlock successful e-mail campaigns. So, how do you make sure you have strong subject lines? You test them, of course. But before you test them, you use two Google tools, Adwords Keyword Tool and Wonder Wheel, according to  The Thinking Inbox ’s Christopher Penn. He explained how to use these tools.

Why readers pay attention to only a small percentage of Web content.