8 areas PR pros should focus on in 2016
When planning your strategies for the upcoming year, keep these emerging trends in mind.
When planning your strategies for the upcoming year, keep these emerging trends in mind.
Spread your communications industry knowledge and boost your brand through social media platforms with this guide.
Put down the cookies and chocolate-covered cherries, and get back to work. Here’s how you can power through.
Wondering how to prepare for your next crisis? Pick up tips and best practices for writing or updating your crisis playbook, from gathering the right team to rehearsing your response.
The football player recently told reporters he planned to come back from his assault conviction and game suspension with ‘guns blazing.’
You shouldn’t take every interview that comes your way. Tell the reporter “no” if you’re in any of these situations.
These four case studies will illustrate why doing your homework and performing metrics only the first steps. You then must apply your discoveries to your near- and long-term approaches.
The retail giant said some stores had overscheduled their workers, and is cracking down on excess time.
In a month full of embarrassing press conferences for presidential candidates, one took the cake.
In hindsight, it’s easy to question whether the sandwich chain should have ever tied its brand so closely to one person, who could and did become tarnished.
Here are a few advantages that public relations firms have over in-house reps and marketers.
Your brand can make it through a crisis with relatively little injury if you’re truly prepared for it.
Want to steal secrets from the most successful brands out there? Find out some of their valuable tactics, strategies and war stories.
Like its cousin, ProfNet, Help a Reporter Out can be a great way to reach journalists—but you have to stay on topic, and the race goes to the swift.
Yes, the tweet will live on forever in screenshots, but the act of deletion is a gesture to people who want the tweet to come down.