Ragan Insider John Egan
Infographics: Dead—or still a useful tool for communicators?
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
Search Results (opinion)
Ragan Insider Kevin Allen
Bose stays silent after lawsuit claims it sold consumer data
The headphone manufacturer hasn’t made a statement regarding allegations that it shared customers’ listening preferences and more. As privacy concerns rise, marketers should be wary.
Ragan Insider Kina Leclair
4 ways brand managers can address social issues
Many of the ways PR and marketing pros insert their companies into controversial conversations can backfire. Here’s how to walk the line successfully.
Ragan Insider Ted Kitterman
Vaccine advocates get more evidence
Two new studies provide hard numbers, showing effective drops in risk and infection in at-risk populations. The news, keying on flu inoculations, comes amid fears over national policy.
Ragan Insider Kevin Allen
Report: Marketing, not PR, is in communicators’ future
A recent survey revealed that a majority of public relations executives believe the industry as it is now will not describe their roles in the future. Many believe it’s moving to the marketing side.
Ragan Insider Stefan Michel
Why marketers’ Google boycott is a PR move
Several organizations are pulling ads on the search engine giant, because ads might be shown next to inappropriate content. Here’s why it’s more about publicity than outrage.
Ragan Insider Michelle Garrett
4 challenges of modern-day PR
The world has changed dramatically in just the past few years, and PR has rushed to adapt. Take a look at some of today’s most challenging issues.
Ragan Insider Beki Winchel
30 jobs in the PR and marketing world
If you’re a female communications student or practicing PR pro, embrace the new digital media landscape with a few tech-savvy tips—and these featured job openings.
Ragan Insider Alex Slater
Lessons from Cheerios’ near-PR crisis
What started as a campaign to raise awareness for its honeybee mascot—and the brand—turned into a sticky situation for General Mills. Here are strategies communicators can learn from it.
Ragan Insider Chris Daley
Why organizational values are crucial to branding efforts
When a crisis hits, ‘virtue ethics’ that have been previously touted by brand managers can stem criticism and help repair an organization’s reputation.
Ragan Insider John R. Stoker
13 tips for delivering bad news to the boss
Your manager—or even your chief executive-has to know when a project has gone awry or a campaign has hit a roadblock. Try these approaches for clear, professional communication.
Ragan Insider Kevin Allen
LinkedIn introduces ‘Trending Storylines’
Users can now read stories and opinions from industry leaders in a curated feature of topics that the platform says will be relevant to each person.
Ragan Insider Greg Shugar
How Facebook shrinks the necessity of traditional PR
With a seemingly endless array of media outlets sharing content and Facebook Advertising’s targeted marketing, PR pros must adapt to a new landscape of online storytelling.
Ragan Insider Jessica Levco
Mindfulness: Hospitals promoting calming techniques
Healing and overall well-being are the objectives of medical professionals worldwide. Toward that end, three prominent facilities are promoting mental tranquility and ‘living in the now.’
Ragan Insider Kevin Allen
South Korea’s Park Geun-hye: ‘I will bear all consequences’
The country’s former president was recently impeached, and still faces a trial, which could send her to jail.
