Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety
Also: Goodwill refreshes online auction site for Cyber Monday, Meta delays end-to-end encryption plans, and more.
Also: Goodwill refreshes online auction site for Cyber Monday, Meta delays end-to-end encryption plans, and more.
The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?
Also: Uber and Albertsons launch Thanksgiving food drive, Popeyes stumbles explaining American biscuits to UK customers, and more.
Being able to interpret the data is an essential skill for comms leaders building a comprehensive strategy.
Also: Cracker Barrel embraces nostalgia for Thanksgiving parade float, Macy’s debates spinning off e-commerce business, and more.
Bilal Lakhani, communications and marketing director for Thorn, shares tips on when influencer marketing is a bad investment for your organization.
Also: Plumbing service Roto-Rooter shares a cautionary message for Thanksgiving, Meta offers advertisers control over placement, and more.
Also: McDonald’s celebrates 50th anniversary of the Egg McMuffin, Disney’s Steamboat Willie has a 92nd birthday, Netflix shares viewership numbers for the first time, and more.
The gala and panel were held in New York City, part of Communications Week for 2021.
Now is the time to build your external reputation as an employer and HR innovator.
Check out this year’s impressive list of finalists.
Also: TUMS partners with comedian Ronny Chieng on Thanksgiving Twitter campaign, Shell frames rebrand around sustainability goals, and more.
With customers willing to pay extra to feel like they belong, how can you create an offering that competes with other exclusive memberships?
Also: Reynolds Wrap shares hot dog-inspired turkey recipes, Boeing takes responsibility for Ethiopia crash, and more.
The company partnered with agency MikeWorldWide to build buzz before the event and continue its success afterward. They’ve won Grand Prize: Health Care PR and Marketing Campaign of the Year in Ragan’s PR Daily Awards.