MeasurementPeter Krivkovich
What an ‘interconnected’ approach to PR looks like in 2021
To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’
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Daily ScoopBeki Winchel
Goldman Sachs chief calls WFH an ‘aberration,’ Zoom adds closed captioning, and McKinsey ousts global managing partner
Also: Twitter interactions for biopharmaceutical companies rose 255% last year, The Ad Council releases COVID-19 vaccine campaign, organizational leadership insights, and more.
Leading NowDiane Schwartz
Spotify’s Dustee Jenkins: ‘Always let them know you’re there’
The top communicator for the music streaming giant shares lessons from her work across a global company that has changed the game for digital media.
Crisis CommunicationsJacek Lawrecki
5 crisis comms essentials
Follow this framework to calmly, confidently shepherd your colleagues through choppy skies.
Daily ScoopTed Kitterman
Robinhood faces lawsuit over customer comms, how Americans are using social media, and South Africa reacts to bad vaccine news
Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.
SpeechwritingTed Kitterman
How speechwriters can humanize execs—and help deliver key messages
Joanne Callahan, speechwriter and corporate communicator with Con Edison in New York, shares tips on finding the story and honing a message to fit your audience.
Ragan Insider Beki Winchel
Twitter to fight misinformation through crowdsourcing
The social media platform said it hopes to ‘more quickly build an effective community-driven solution’ that cuts down on fake news.
Daily ScoopBeki Winchel
Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub
Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.
Social MediaRobby Brumberg
How companies are failing social media managers—and wasting crucial talent
A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.
Daily ScoopBeki Winchel
Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature
Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.
Ragan Insider Ted Kitterman
Biden offers vision of unity in first address as president
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
Communicating UpKatie Delahaye Paine
How to reimagine your measurement toolkit for the ‘next normal’
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
The WorkplaceRobby Brumberg
Survey: Majority of employees support mandatory vaccination as a condition for returning to work
But the research also suggests strong pushback by some. Businesses face a tough call on whether to make shots mandatory for employees.
Crisis CommunicationsBrian Weinthal
Can the boss fire you for taking part in the Capitol Hill incident?
A prominent employment attorney discusses the limits of speech and expression in today’s heated, hyper-partisan environment.
PR IndustryTed Kitterman
PRSA’s new CEO sees opportunities amid challenges of 2021
Linda Thomas Brooks offers her thoughts on the future of an industry with “the skills and perspective to be at the center of that universe.”
