Google sparks outcry after dropping ‘Don’t be evil’ guidance
The company famously added the phrase to numerous internal documents, including its code of conduct, as it built an internet empire. How is dropping the phrase affecting brand loyalty?
The company famously added the phrase to numerous internal documents, including its code of conduct, as it built an internet empire. How is dropping the phrase affecting brand loyalty?
Wait staff accosted an ardent Trump supporter during a Mother’s Day meal. The store manager and chain have apologized, and two people lost their jobs. Not enough, some conservatives say.
The company announced an end to potentially stifling legal practices for individuals alleging sexual assault or harassment from employees, drivers or other riders.
After paying historic sums to Donald Trump’s personal lawyer in exchange for administration access, the companies now seek to downplay the alliance. Here are some key takeaways.
Howard Schultz has detailed how the company will change its bathroom policy after two black men, having asked to use the restroom in a Philadelphia store, were arrested for trespassing.
While most communicators reject the use of artificial intelligence in their work, here are some ways technology can help you do more with less.
The media organization announced a tiered subscription plan, and it’s not the only one to do so. How can these news outlets—and brand managers—persuade readers to pay for content?
When planning for your earned media success, it’s important that you stay focused on your objectives—and ignore your own spin.
Taking a stand on sensitive social issues is now part of the job. See how experts suggest mitigating blowback and navigating potential publicity minefields.
Speaking to a reporter can be like walking a tightrope. You want to be truthful, of course, but off-the-cuff remarks can land you in trouble. Follow this guidance to maintain your equilibrium.
After a disgruntled YouTube creator opened fire at its California headquarters, some are speaking out about gun control, open campuses and the platform’s monetization policy.
Email is a powerful tool, but it can crush your chances at building relationships if you’re not careful. Check out these pet peeves from a PR pro.
As Facebook and Uber have struggled with crises, their fellow tech companies have disdained their actions, drawing distinctions between themselves and their competitors.
When responding to a crisis, your level of preparation will make all the difference. Consider this advice on how to stay authentic from industry insiders and crisis veterans.
PR careers live and die by the relationships PR pros have with reporters and journalists. An editor with experience at LinkedIn, Bloomberg and the Wall Street Journal shares insider tips.