Media RelationsKristina Corso
3 tips for building better relationships with reporters
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
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Daily ScoopJustin Joffe
Boeing touts transparency with move to ground aircraft, U.S. adults support voluntary digital vaccine passports, and Clubhouse invites scrutiny with data leak response
Also: Amazon responds to warehouse union vote, journalists call out Insider’s methods for measuring story performance, study finds Facebook ads may still violate labor laws, and more.
The Business MindMatt Ragas & Ron Culp
3 major types of financial statements comms pros should know
Quarterly reports are a treasure trove of information for communicators and PR pros. Here’s how to find the data you need when analyzing the numbers.
StorytellingKatherine Grubaugh
Conquer the “statistic scaries” and optimize data-driven storytelling
While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset.
Ragan Insider Robby Brumberg
Lessons on life, writing and storytelling from the creator of ‘Bluey’
Joe Brumm, the creative force behind the beloved animated sensation, shares guidance on finding the concise core of a story.
The WorkplaceRobby Brumberg
How to wisely weigh return-to-work scenarios
Research shows the office is a hotbed for collaboration, innovation and relationships, but is it worth the risk—or the cost? Experts from top companies share guidance on proceeding with empathy.
Daily ScoopJustin Joffe
PBS execs defend record of diversity with data, ViacomCBS reevaluates mental health portrayals in its programming, and Walgreens announces vaccine education TV special
Also: Washington Nationals issue statement on positive COVID-19 cases, Facebook gives users more control over news feeds, journalists share thoughts on what makes a story sharable, and more.
The WorkplaceTori Grieser
How Talcott Resolution keeps employees engaged virtually
A look at how it celebrated its anniversary, discussed DE&I issues and capped off the year with a success fair.
Ragan Insider Robby Brumberg
How Arch’s affinity groups are fueling employee engagement and forging deeper connections
Lanita Goins shares a trove of insights on how ERGs can help shape more authentic corporate storytelling.
PR IndustryTed Kitterman
Post-pandemic, communicators must integrate the online and offline experiences
In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service.
PR IndustryTed Kitterman
How Volkswagen’s name-change gambit played online
The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?
StorytellingJennifer Gehrt
Spotlight on numeracy: How to use data for better communications messaging
Numbers, when used to tell a great story, can be your secret weapon in convincing skeptical audiences and driving key metrics.
Ragan Insider Brian Pittman
3 post-WFH video storytelling mistakes
Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar.
Crisis CommunicationsSean O'Leary
The most important PR plan is the backup plan
Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies.
Daily ScoopJustin Joffe
Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse
Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more.
