5 tips for building a great client/agency partnership
There’s no big secret to building an excellent working relationship with an agency or client. It boils down to communicating well and listening closely.
There’s no big secret to building an excellent working relationship with an agency or client. It boils down to communicating well and listening closely.
Hundreds of thousands rang in New Year’s in Times Square, but one person will have the opportunity to spend much more of their 2014 there, as the new marketing manager for NASDAQ. That, and more, in this week’s roundup.
After 30 years in the working world, a onetime ‘big-haired career rookie’ offers tips and tactics for surviving and succeeding in the workplace.
Feeling glum? Maybe you work in one of these cities. If so, perhaps you should consider relocating to one of the 10 happiest locales.
Persistence, forethought, and a little gratitude will take you a long way in your career to come.
We’ve all seen the articles from members of the media complaining about bad pitches and pushy PR people—but what about the people who are trying to do things right?
Get into the holiday spirit while also getting into the spirits industry with Brown-Forman. Meanwhile, PlayStation and LEGO have more than gifts up their sleeves for job-seekers. That, and more, in this week’s roundup.
Formal considerations are worthwhile, but they should come after the No. 1 priority: Making your client’s news interesting to someone other than your client.
An Ivy League education might be prestigious, but it can also be pricy. Apply to join Dartmouth’s communications team rather than its student body, however, and the school might end up paying you. That, and more, in this week’s roundup.
Godiva and Ghirardelli battle it out for chocolate supremacy as both brands search for a new hire to help them savor the sweet—and sometimes bittersweet—taste of marketing victory. That, and more, in this week’s roundup.
Ocean Spray is looking for a saucy digital marketer while Levi Strauss & Co. needs someone to get into its jeans. That and more, in this week’s roundup.
If you can, hire Backstreet Boys to do your talking for you. Failing that, wrap your messages in a way that will help children of the 1990s remember the recent past.
There’s a great operatunity in San Francisco for one marketing manager. Meanwhile, Hofstra University is looking for an instructor to help mold the PR professionals of tomorrow. That, and more, in this week’s roundup.
First off, spell the name of the person to whom you’re pitching correctly. Then follow the example of a top-notch pitcher who got everything right.
Failing to follow up with candidates, leading them on, or dragging things out can leave a sour taste in everyone’s mouth.