Automated phone messages account for a quarter of all calls made in the U.S., and reports suggest the practice keeps many people from answering calls from unrecognized numbers.
Join expert Bob Zeni for this virtual summit filled with tips to craft stronger visual narratives.
Online platforms have upended the media landscape and changed how PR pros perform their jobs. Have the changes made things easier or more difficult?
Some journalists will intentionally throw curveballs to try and knock your spokesperson off his or her game and make a salient mistake. Here’s how to prepare for probing reportage.
The hit TV show set staggering viewership records with its finale and many brand managers tried to take advantage of the global phenomenon. Were the attempts successful?
If you feel like every shift is trudging through temple-rubbing drudgery, turn your mind to more substantive things. Here’s how to make the most of every workday.
Industry insiders report that media relations is only getting harder, yet benefits remain for PR pros who can cut through the noise. Consider these ideas.
Rather than lecturing and pounding your audience with dozens of slides, engage the crowd through participation. Above all, be yourself.
After layoffs and a customer data breach, the retailer worked hard to rebuild trust within and without. That included a successful focus on employee communication.
Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from?
Olympic runner Alysia Montaño, writing in The New York Times, said the sports gear company penalizes athletes who get pregnant. Nike counters that it has updated prior practices.
In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact.
Painting a vivid picture that offers your audience a desired scenario will seize their attention and carry them along on your journey. But wait—there’s more! Look inside for other secrets…
Communicators increasingly are being encouraged to dig deep into data analytics, video and storytelling. Here’s a reminder that basics must be applied as well.
The fast-food chain is taking a big playful swipe at competitor McDonald’s while encouraging serious conversation about mental health. Many consumers aren’t buying it.
