From A to Z: How to embrace influencer marketing
Partnering with bloggers and popular social media personalities to spread messages about your products and services can boost your brand—and sales. Here’s how to do it right.
Partnering with bloggers and popular social media personalities to spread messages about your products and services can boost your brand—and sales. Here’s how to do it right.
Many entrepreneurs and startup founders are used to doing everything themselves. Here’s why (and how) you should talk them out of doing their own PR.
You crave bright ideas and candid feedback, but are you creating an environment that’s fertile ground for honesty? Here’s how to extract raw thoughts and suggestions.
The sports organization is in upheaval following the departures of its last three chief executives. Here are a few ways it can repair its image and fix the reputational damage.
Communicators and PR pros who work with fashion and lifestyle companies are facing the same problems as other industries. How should these sectors adapt to the changing media landscape?
The Nobel Prize winner was the embodiment of patience, perseverance and a commitment to speaking truth. Here’s what marketers can learn from this legendary leader.
Zebra Technologies makes barcode scanners, hospital technologies and chips in NFL shoulder pads. Here’s how it branded itself as a leader in the ‘Internet of Things.’
In a move that countered its chief executive’s earlier statements touting free speech and eliminating bias, the controversial host has been permanently blocked from tweeting.
A VP at the iconic multimedia company tells how to find your story and make your message stick.
Having an outspoken executive can be a blessing or a curse for communications teams, but a recent survey showed that most consumers and employees want company leaders to speak out.
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
Company leaders are voicing their opinion on U.S. gun policy as organizations nationwide speak out on political topics. Its stand is getting mixed reactions on social media.
PR pros can draw insights from the U.S. senator and Vietnam War veteran, who died Saturday. His laconic style made him a formidable political foe, but his words could inspire, too.
As communicators attempt to share their values with diverse and divided audiences, where should the line be drawn? Consider these guidelines.
Does the thought of introducing yourself at a professional event make your palms sweat? These networking tips can ease the anxiety. Plus, check out our roundup of current job openings.