Also: Lego offers a ‘recycling’ program that benefits nonprofits, Transamerica shares insights from an award-winning social media strategy, Vodafone shutters 1,000 stores, and more.
Also: Twitter buzzed for National Coffee Day, whether profanity makes sense for your audience, Facebook tests removing ‘likes,’ and more.
Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media.
President and owner Alison Gutterman of Jelmar, the company that makes Tarn-X and CLR, says music and cleaning are an intuitive fit—but that’s only the tip of the spear for her campaign.
Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives.
Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more.
Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. of Michigan trolls Ohio State over ‘The.’
Also: Top obstacles for social media marketers, Swarovski apologizes to Chinese consumers, and Dunkin’ gets ahead of Starbucks (and the autumn) with a pumpkin-palooza.
Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases.
Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy.
Under Armor chief stands for Baltimore, flawed career advice, and younger consumers grow skeptical of tech companies.
Also: Interview lessons from Mueller’s testimony, KFC boosts engagement with a weird gift, key ways digital media is thriving, and how PR pros can lead the fight for transparency online.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
After months of crisis following the tragic crashes of two airplanes—potentially due to manufacturer malfeasance—some in the airline industry hope to revive its reputation.
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
