Being efficient is crucial in nearly any field of communications. In PR, clients expect you to know how to handle any situation before it even happens. To keep you on your toes, heed this advice.
Email, project management, teleconferencing and much more can become easier with these helpful sites and plug-ins. Check them out to see which might work best for you.
It’s easy for new PR pros to get caught up in bad habits and behaviors that slow or impede career development. How many of these 10 mistakes are you making?
Listeria is to blame for another round of frozen food recalls. This time, two well-known retailers are involved. Here’s what to avoid, and how communicators alerted the public.
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
Cold story pitches don’t cut it anymore. Bloggers now want to see proposals and partnerships instead. Here are three ways to get their attention.
Easter season usually means great exposure for candy brands. After one well-known organization altered its packaging, however, fans wasted no time complaining online.
This summer we could see a spike in Zika—reminding organizations to upgrade their crisis plans, whether or not they’re in health care. Here are tactics for doing just that.
Organizations and politicians have turned to social media with messages in the wake of explosions at Brussels’ airport and metro station. Many have been killed or wounded.
Your job depends on your ability to craft precise, interesting messages. Find out how to quickly write tight text that captivates today’s busy readers.
The software giant has mastered brand journalism. Find out how it produces sterling content and encourages staffers to share it with their own social media networks.
Don’t rely on cold calling for your news pitches. Here’s how you can get to know journalists and help endear yourself to them.
Create stories and visuals your audiences want to check out that’s timely for the season with these tools and tips.
Here are a few advantages that public relations firms have over in-house reps and marketers.
Public relations is constantly changing, but a few bits of wisdom are as true now as they were a century ago.
