It’s easy for a spokesperson to rattle off memorized patter about your organization, but for a compelling interview—and a follow-up invitation—heed these preparation guidelines.
In today’s lightning-fast social media environment, a proactive approach is no longer a luxury, but a necessity. Follow these protocols for snuffing out the sparks of controversy.
Elon Musk says employees should go around their managers if necessary.
If you think you’ll be fine to ‘just wing it’ in front of a reporter, a camera and potentially thousands of viewers, ignore your PR pro’s advice and rely on these reasons instead.
You can’t prevent false allegations, but you can douse the firestorm by responding quickly, keeping colleagues on the same page and enlisting your community to help.
A concise, firm and swift response to allegations can prevent a story from catching fire.
Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.
There’s too much to do in the day. Your leaders have initiatives piled on their plate. How do you sharpen your focus to produce effective messaging that most benefits your organization?
One veteran PR pro gives several tips for landing the agency job of your dreams.
The 2016 Health Care PR and Marketing Awards want to recognize your remarkable trust-building communications.
Ragan’s custom workshops put your content under the microscope and help your team rise to its greatest challenges.
The skills PR and communications professionals use to do their jobs also come in handy in other areas of life.
PR and marketing pros, finding the position you’ve always wanted doesn’t have to involve filling out endless applications and sending resumes.
Everybody wants a press release. Everybody’s got a great idea how you should spend your time. Here’s how to stay sane.
Experts from Emory University, the CDC and more will share how to prepare your organization for any crisis.
