Are you preparing for an interview with a reporter? You don’t need to prepare for every possible question, but instead the types of questions they ask.
Before you hit send on that email to a reporter (or reporters), you had better make sure it’s worth their time.
The easiest checklist to make sure your pitches become stories, not punchlines.
So you’re thinking about starting a Facebook page for your company or brand. Why not? Everyone’s doing it. Be careful, urges social media and communications consultant, Shel Holtz. “Even if your company isn’t a likely target of a coordinated activist campaign, you still may be thinking of slapping up a fan page, adding a logo and a few other items, then waiting for the fans to come streaming in — an approach sure to make you look lame and clueless to all but the least sophis…
This is quite the gaffe for Gordon Brown, the Labour Party prime minister of Great Britain locked in a tight campaign. He was campaigning among the people when a woman began asking him some tough questions. “Immediately following her discussion with Brown, [the woman] said she would vote Labour and thought the [prime minister] was ‘nice,’” reports The Guardian . “However, in his car, a clearly angry [Brown] was telling his aide: ‘That was a disaster — t…
So many platforms, so little time.
The biggest things you missed at the Future of Communications Conference.
Updates from Meta, Twitter, TikTok and more.
These will save your time and your sanity.
You must know your audience.
Making predictions for the last three years has been pretty pointless. But let’s try anyway.
Finding common ground in international public relations.
Plus: Taco Bell ‘apologizes’ for past breakfasts.
Plus: Branding ‘Brave Ukraine.’
If you started a DEI program in 2020, it’s time for a tune-up.
