3 tips to catapult your B2B content and news past the noise
Business communicators are not only competing with rivals within a particular sector but also seeking to cement trust with their audiences. Authenticity and visuals are key elements.
Business communicators are not only competing with rivals within a particular sector but also seeking to cement trust with their audiences. Authenticity and visuals are key elements.
This Sunday, National Coffee Day will be recognized in the U.S., and you could work for the titan of coffee chains if you land this week’s featured position.
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.
Be prepared for the future of communications by joining us at the Employee Communications, PR and Social Media Summit at Microsoft.
Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet.
Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.
Also: Gen Z devoted to their online platforms, social media takeaways from Toms, racist comments overshadow ‘SNL’ casting breakthrough, and more.
Learn how you can take the lead and increase accountability through insights from the shipping company’s executive communications manager, Janet Stovall. Also, don’t forget the bottom line.
Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.
Your own journey to success starts at The Brand Storytelling & Content Marketing Conference at Disneyland.
Also: Nissan’s CEO resigns, Starbucks steps up internal mental health efforts, White Claw demand outpaces supplies, and media correction doozies.
Also: Alabama dean resigns amid Twitter furor, T-Mobile vows to investigate purported overcharges, and Burger King’s ‘Escape the clown’ campaign.
Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives.
Why should a PR pro strive to become a trusted advisor instead of a technician who puts out press releases? The future of your organization might depend on it.
Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook.