Broadcast news has a measurement problem. PR pros should learn from it.
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
Also: Airbnb wants to help teachers make extra cash by hosting.
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
Also: Mattress company Avocado opens wellness center store in Manhattan.
Your customers now expect opportunities to participate in content creation and feeling like a brand insider.
The director of communications and PR Daily Advisory Board member shares what it’s like to spend a day in her shoes.
Also: Camp Bow Wow wants you to think carefully about what to name your new pup.
Also: A ketchup brand helps struggling restaurants increase their positive reviews, what inspires consumers to try CBD products and other stories.
Our community of sponsors share their thoughts about the next big thing for communications technology.
Also: Mattress Firm releases branded podcast about sleep.
From educating consumers about the proper spelling of ‘Paddy’ to helping friends and family gather in style, brand managers are hoping everyone feels Irish in 2022.
Also: PETA jumps into buzzy ‘Elden Ring’ video game to promote its mission and values.
For some audiences—particularly top business execs—written content is indispensable in researching important decisions. Here’s how PR pros are thinking about their skill sets.
Also: Behr Paint Company enters the NFT universe with SXSW virtual event.