Starbucks reveals why brands should lead with values
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
Marketers and sales teams have seen big results from software to help streamline their outreach. Here’s why PR pros should upgrade their database management.
If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
If you’re feeling stuck, try cleaning your desk, going for a brisk walk or doing something for someone else.
Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.
From laptop stickers to an on-campus campout, the device-maker is finding ways to inspire a sense of community.
As the federal government scrutinizes Google, Facebook, Apple, Amazon and others, the behemoths are turning to their CEOs and other top execs to court a wary public.
The University of Alabama returned a $21 million gift to the donor, who claims the move is retaliation for his pro-choice advocacy. The exchange is a cautionary tale of a lag in messaging.
Netflix, Disney and others are signaling that stringent statutes in places like Georgia, where lots of film and TV projects have been produced, would impel them to relocate.
Are you looking to develop international communication skills? Here are some tips for making yourself a desirable candidate for global communications roles.
Which mistakes have public relations practitioners tossing and turning at night? One industry veteran shares the gaffes that every communicator should strive to avoid.
The aircraft manufacturer lost public trust after two deadly crashes were tied to missing safety features and shoddy disclosure about software updates. Its messaging hasn’t helped matters.
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. Here’s what you can reasonably expect.
The annual White House Correspondents’ Association dinner featured a presidential historian rather than having a comedian deliver the keynote. Here are five takeaways for presenters.