8 rules to follow for media relations in 2021
Experts share their inspiration and advice for finding earned media success in the coming year.
Experts share their inspiration and advice for finding earned media success in the coming year.
A prominent employment lawyer shares expert advice on how employers can mitigate the risk of triggering a viable discrimination claim.
Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.
Also: Wendy’s brings back its infamous Twitter roast, Perdue and OKCupid embrace data-driven storytelling, where comms fits in your organization’s structure, and more.
For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis.
Congratulations to this year’s impressive finalists!
Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead.
The important holiday in the Asian American community should get some attention from communicators. Here’s what should be part of your plans.
This year, embrace a virtual culture, establish kindness as a core competency, and work hard to build back trust.
Innovation is helping make the future less scary. Help your clients or your company in any sector talk about what’s coming next with these takeaways from the travel industry.
Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.
This is the year we must go from lip service to substantive action. Experts share how to make genuine progress–and become a more inclusive storyteller.
With some companies opting to not air ads for the big game, and others eager to jump into the conversation online, which comms pros had a night to match Tom Brady’s seventh Super Bowl win?
Also: YouTube launches personalized sports portal and expands ad markets, Instagram looks at vertical ‘Stories’ feature, CNN president to stay on through the end of 2021, and more.
The media network’s videos racked up millions of views across social media platforms, so take these insights to heart for content that can make your brand’s engagement soar.