8 steps to take before your CEO goes on camera
A TV interview can be disastrous if your spokesperson isn’t prepared. This PR pro walks you through the steps to take to avoid catastrophe.
A TV interview can be disastrous if your spokesperson isn’t prepared. This PR pro walks you through the steps to take to avoid catastrophe.
After two black men were arrested for trespassing at a Philadelphia location as they waited for a friend, critics decried a double standard. The CEO vows, ‘This is not who we are going to be.’
Industry practitioners make a living working media miracles for their clients, but there’s a process for achieving success. What do you wish clients would realize about your strategy?
Whether you’re a solo communicator or a remote account executive for an agency, consider these resources, which can help you collaborate, protect client information, measure and more.
When planning for potential crises in the past, most organizations didn’t imagine inappropriate employee behavior would top the list. Times have changed.
These creative communicators created the most innovative videos and visual designs.
You don’t have to work for a large organization or a sexy brand to entice employees and consumers to interact with you online. Consider these insights from a health care PR pro.
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
If you’re constantly checking your phone, can’t stand fake news, shine in front of a camera or struggle to explain your job to family and friends, you’re probably a communicator.
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
A press release isn’t about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here’s how to do that.
Save $250 on these exciting training opportunities and make 2018 a year filled with professional development.
Save $250 on these exciting training opportunities and make 2018 a year filled with professional development.
These guidelines, intended for lawyers, offer prudent options for communicators, especially those dealing with a crisis.
Save $250 on these exciting training opportunities and make 2018 a year filled with professional development.