Ragan Insider Jim Barbagallo
How to stop burning through PR agencies
If something is broken, don’t assume it will fix itself. There’s no time like midyear to measure, and then you can make course corrections.
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Ragan Insider Kevin Allen
The 10 top-perceived brands in the U.S.
Given that two big names are noticeably absent, you’ll want to check out the list to see who did—and didn’t—make the cut.
Ragan Insider Matt Wilson
After crashes, should other airlines tout their safety records?
The safety of air travel is once again at the forefront of people’s minds, but carriers should resist drawing attention to themselves, crisis experts say.
Ragan Insider Kevin Allen
Nordstrom displays ‘Top Pinned Items’ in stores
The department store chain has taken to highlighting products that are popular on the photo-based social media site.
Ragan Insider Kevin Allen
Top brands come out on social media in support of gay marriage ruling
Facebook and Twitter were both overrun with users backing the overturning of key components of DOMA on Wednesday. Many big-name companies did the same.
Ragan Insider Philip Joyce
4 ways to battle online fatigue
Sometimes you just have to take a break from your screen for a while, for the sake of your energy and sanity. Step away from the iPad …
Ragan Insider Matt Wilson
NAVY STOPS COMMUNICATING IN ALL CAPS
After more than 150-plus years of Navy communications being in all-caps text, the military branch is finally letting capital letters’ smaller siblings in. Blame (or maybe give credit to) texting.
Ragan Insider Mickie Kennedy
Lessons from a one-line press release
Stone Temple Pilots issued a terse statement announcing they were firing lead singer Scott Weiland. Brevity, it seems, is the soul of buzz.
Ragan Insider Malhar Barai
The essentials for finding and using images online
Images add a lot to the appeal of a blog, but bloggers, particularly when huge organizations are involved, have to be careful about using images they find online.
Ragan Insider Matt Wilson
Nike to stop manufacturing Livestrong bracelets
The company helped start the cancer-fighting foundation and has long made its iconic, yellow bracelets. Now, months after Lance Armstrong’s doping scandal came to a head, Nike’s severing that key tie.
Ragan Insider Linda Coles
12 quotations to guide your online strategy
From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.
Ragan Insider Matt Wilson
When tragedy strikes: An online tale of two cities
The casualty toll at the New Orleans parade Sunday was not as horrific as that of the Boston Marathon bombings. Social media flared briefly; then interest seemed to wane.
Ragan Insider Iman Sandimanie
4 ways to meet your PR deadlines
Without a sense of urgency, we might let certain tasks languish indefinitely. Here are some tactics to make your ‘due by’ dates less onerous.
Ragan Insider Kevin Allen
Top 10 words tabloids love to use
According to a list compiled by BuzzFeed, ‘Baby’ comes in at No. 1. ‘Alien baby,’ meanwhile, doesn’t crack the charts—sorry, National Enquirer.
Ragan Insider Arik Hanson
6 elements your online newsroom must have
Check out the newsrooms of Coca-Cola, Red Bull and the American Cancer Society to see how you can make yours a favorite among the media.
