Ragan Insider Ted Kitterman
Infographic: 71 stellar blog headline ideas
Looking to add heat to your content creation efforts? Here are potential title templates to help generate story ideas for your organization.
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Ragan Insider Katie Delahaye Paine
Unclear on execs’ business objectives? Set your own, and start measuring
You can’t benchmark your campaigns’ effectiveness against thin air, and if internal bosses or external clients offer fuzzy goals—or none at all—identify sensible, relevant mileposts for yourself.
Ragan Insider Greg Harrison
5 marvelous marketing takeaways from entertainment campaigns
To turn consumers into fans, try playing on emotion, and titillating instead of purely selling.
Ragan Insider PR Daily Staff
You’ve done stellar work this year—shouldn’t you be rewarded for it?
Enter Ragan’s PR Daily Awards to show off your genius.
Ragan Insider Beki Winchel
Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI
Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.
Ragan Insider Ted Kitterman
Bob Woodward: PR and media relations should go old school
Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees.
Ragan Insider Gerry Tschopp
Inside Experian’s bid to help consumers boost their credit scores
The rating company reshaped the industry by enabling folks with ‘thin’ payment histories to include phone and utility bills to show they are reliable customers. Here’s the backstory.
Ragan Insider Beki Winchel
Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns
Also: Fortnite goes silent to build anticipation, Jim Beam offers fans an Airbnb experience, ‘debt-free’ degrees for Chipotle employees, and more.
Ragan Insider Beki Winchel
Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more
Also: Michigan dumps Fisher Investments over sexist remarks, Carlsberg debuts ‘paper’ bottles, Renault fires its top boss, and more.
Ragan Insider Beki Winchel
Toys ‘R’ Us partners with Target, Uber tests pet-friendly rides, and 25% of women have never asked for a raise
Also: Lego offers a ‘recycling’ program that benefits nonprofits, Transamerica shares insights from an award-winning social media strategy, Vodafone shutters 1,000 stores, and more.
Ragan Insider Brian Pittman
It’s budget time: 3 tips to show social media’s value
Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up.
Ragan Insider Arthur Solomon
Athletes’ endorsements may carry more risk than reward
The off-field escapades of on-field stars can tarnish your brand. Here’s the case for spending your budget elsewhere.
Ragan Insider Roula Amire
Amazon comms exec extols bite-size messages
‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through.
Ragan Insider Ted Kitterman
J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche
Also: How artificial intelligence is changing transcription, Nike chief sidesteps doping scandal, and PR pros’ favored platforms for video.
Ragan Insider David Grossman
7 ways to become a better workplace listener
Approach conversations with the goal of learning something, ask thoughtful, open-ended questions, and use your ears more than your mouth.
