6 things PR pros should understand about AI
Many talk of the impact artificial intelligence will have on PR, but there are plenty of misconceptions. Here are the basics every pro should know.
Many talk of the impact artificial intelligence will have on PR, but there are plenty of misconceptions. Here are the basics every pro should know.
The company that owns such iconic brands as Calvin Klein and Tommy Hilfiger didn’t have an identity of its own until recently. Here’s how that changed.
Looking to gain insights from reporters, writers, communicators and social media experts? Check out this list for savvy insights and current trends.
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
Your next crisis might be more personal in nature. Here is how your crisis communications background can be a benefit during the holidays.
CSL Behring’s new site, Vita, offers newsy pieces that help those with rare diseases feel less isolated. It’s also a winner with advocate groups, employees and the health care industry.
The fast-food chain quickly took action after videos suggested a racially charged refusal to serve, but many say the chain didn’t properly investigate the situation before its decision.
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These communicators can make your skin crawl with the horrors they promise to deliver. Here are several types—along with how to overcome them.
The sports organization is in upheaval following the departures of its last three chief executives. Here are a few ways it can repair its image and fix the reputational damage.
Communicators are lovers of language—which makes them the perfect advocates for civility and careful word choice. Here’s why you should speak up.
Which organizations—of all sizes—boast the top company cultures in the U.S.? Find out, and then check out our roundup of current job openings.
Listen to competitors as well as the chatter. Develop your keywords—to track and respond to mentions—with internal help. Here’s how the analytics firm gets results from its reconnaissance.
The company has opted to be transparent, despite the continuing crisis involving food labeling and customer safety. Can the chain regain consumer trust?