Why PR pros must address the big, white elephant in the room
White PR people in power need to participate more actively in systemic change for racial equality. For clients and organizations to thrive, everyone must have the tough conversations.
White PR people in power need to participate more actively in systemic change for racial equality. For clients and organizations to thrive, everyone must have the tough conversations.
Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
Strategize around your dealbreakers, plan for the worst, and learn how to apologize.
Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
Also: 24 Hour Fitness files for bankruptcy, Github to replace terms referencing slavery, how support for Black Lives Matter has grown exponentially, and more.
As diversity and inclusion efforts take shape, words and phrases emerge as crucial elements for cultivating mutual respect among co-workers. Consider these steps in developing a protocol.
Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more.
Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more.
Also: Twitter is bringing back account verification with more transparency, Microsoft criticized for mistake with AI editor, Adidas promises to hire 30% black and Latino employees, and more.
As turmoil unfolds, your company must show compassion and treat your employees and the public with care and integrity. You’ll earn a loyal workforce and enhanced brand reputation.
Action—not words alone—is the only way the business community can move forward. Not sure what to do or where to start? Here’s some guidance.
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.
These conversations can be tricky, emotionally charged and perilous for organizations, but ignoring them can have dire consequences. One agency is trying to make a difference.
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Communicators, you are essential personnel. Here’s vital guidance to send meaningful messages in this heated moment.