PriceWeber’s Tristin Schifferdecker shares how she is thinking about the future of social media content and strategy—and what mistakes are ruining brands’ best-laid plans.
Also: TUMS partners with comedian Ronny Chieng on Thanksgiving Twitter campaign, Shell frames rebrand around sustainability goals, and more.
Make sure you are developing your curiosity and your resilience to overcome the challenges of an uncertain future.
The Hispanic Public Relations Association’s National Board President shares how PR pros and organizations are rethinking the approach to diverse representation and inclusion.
As many workers reconsider their options in a post-pandemic environment, one PR veteran makes the case for the profession.
The tools and tactics remain the same, but there are some mistakes organizations are more likely to make when executing purpose-driven campaigns.
Also: Coca-Cola launches experiential Christmas campaign, Robinhood shares information on ransomware attack, and more.
Also: Orbit releases gum-dispensing ugly holiday sweater, Tesla stock takes hit after Elon Musk Twitter poll, and more.
The role of the communications pro has been elevated during the pandemic—so how can advocates ensure the function remains essential moving forward?
Consider these tips for building relationships with editorial gatekeepers.
Also: Crate & Barrel launches Kid Activist program, Tesla’s Elon Musk spars with World Food Programme Director on Twitter, PR Daily launches leadership network, and more.
As more and more consumers say they want to know how your organization is protecting the planet, here’s how to make sure your message hits the mark.
Also: Southwest’s response to pilot’s political outburst, Pinterest launches shoppable Pinterest TV, the launch of the PR Daily Leadership Network, and more.
The term has jumped into the mainstream as Mark Zuckerberg has suggested the technology will be a huge part of his company’s future, rebranding Facebook as ‘Meta.’
The use of an intercom to share coded language is forcing communicators to ask new questions about the limits of employee speech and freedom of expression.
