Ragan Insider Rachel Strella
5 social media trends to watch in 2019
The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.
Search Results (tell me about it)
Ragan Insider Beki Winchel
Gillette faces backlash over campaign addressing #MeToo movement
The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging.
Ragan Insider Melissa DiGianfilippo and Alexis Krisay
2020 vision: The top 5 emerging trends in marketing and PR
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.
Ragan Insider Daphne Gray-Grant
13 methods for achieving your writing goals
The writer’s workweek and overall career arc can seem nebulous, so adding structure—as well as identifying clear objectives—can help you set your course and stick to it.
Ragan Insider Ted Kitterman
How to build your social media content calendar
How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend.
Ragan Insider Lee-Anne Goodman
13 timeless writing reminders
Craft short sentences, delete fluff, and get straight to your key point.
Ragan Insider William Comcowich
How brand journalism fills the void as media outlets dwindle
The ‘news hole’ at print publications is shrinking, and there are ever fewer bodies to cover your sector, much less your organization. There’s another way to tell your brand story: Do it yourself.
Ragan Insider Ted Kitterman
Social media tips from GM’s Mary Barra and other top leaders
How should your executive team use online platforms? This download offers insight into how some of the world’s biggest names use their channels to tell stories.
Ragan Insider Jack Kalavritinos
Seize the 2020 political moment to tout your brand principles
Politicians shouldn’t be the only ones who are using a soapbox and megaphone. Center your company messaging around your primary tenets, and don’t be shy about proclaiming them.
Ragan Insider Ted Kitterman
Coca-Cola revives the CMO role, Goldman Sachs vows eco-friendly investment, and Starbucks apologizes to law enforcement (again)
Also: Why B2B companies must invest in CSR, how much customers will pay for shipping, tips for getting your CV past the robots, the top content channel for 2020, and more.
Ragan Insider Ted Kitterman
Home Depot chief addresses theft (sort of), #OreoforSanta lights up Twitter, and Costco’s tepid words on its Black Friday blackout
Also: Lessons from Medtronic’s hurricane response, how CMOs think about the future, the ideal podcast length, and more.
Ragan Insider Laitin Schwerin
Why and how to use a media kit in your 2020 PR efforts
As journalists face dwindling resources and rapidly churning news cycles, organizations must deliver comprehensive brand information in a central location. Follow these tips and tactics.
Ragan Insider Ted Kitterman
How PayPal finds employee advocates to tell authentic stories
Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.
Ragan Insider Beki Winchel
‘They’ is the word of the year, Time crowns Greta Thunberg ‘Person of the Year,’ and Glassdoor ranks HubSpot as its ‘Best Place to Work’
Also: M&C Saatchi board members resign amid crisis, Pringles teams up with ‘Rick and Morty,’ top new-job magnets, and more
Ragan Insider Kelly Taylor
How TikTok can help marketers reach younger consumers
The platform’s lighthearted, short-form content attracts Gen Z users, but just sharing ads from other channels won’t cut it. Here’s advice on embracing its special vibe and grabbing eyeballs.
