Some say that the print’s decline, along with the rise of online content, is a death knell for the strategy. One PR pro argues that current trends make journalist outreach even more important.
There are various ways to sell your story to a journalist. Before you open your mouth, one former reporter suggests considering that simple question and its three key components.
More journalists than ever are turning to online platforms for sources of information. Still, there are good and bad ways to contact and engage with them. Follow this advice.
Don’t just gloss over your subject line to get to the meat of a press release or pitch. According to this writer, it’s the most important part.
Many PR pros struggle with finding the best ways to pitch content. Often, they choose to email editors and reporters. If technology fails, here are a few alternatives.
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
Communicators are lashing out at a recently passed proposal that expands the definition of ‘lobbying’ to include media relations activities.
PR pros are multitasking machines, but even the savviest communicator could use help with his or her daily task list. Here are apps and resources to use.
Journalists don’t want follow-up emails or calls, for one thing. They have plenty else to do. Avoid these common pitfalls that can get your pitch deleted and land you on the ‘blocked senders’ list.
The tomes on this list not only will look impressive on a bookshelf, but also will help you become a more skilled and successful communicator at work and in your personal life.
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
Public relations is more than publicity and press hits. Communications pros should look beyond journalists and instead target their organization’s audiences.
For PR pros looking to grow as leaders this year, consider putting your team ahead of yourself as the best practice. Here a few ways to stay sharp on the leadership front.
