LinkedIn and Twitter try to make sense of online content, trends
The social media platforms revealed measures designed to fact check articles and describe what’s currently popular.
The social media platforms revealed measures designed to fact check articles and describe what’s currently popular.
Digital newsrooms make it easier for reporters to cover your story or organization. Here’s how you can help journalists do their job.
Some of these headlines are extraordinarily clever. Others perhaps send the wrong message. Either way, they demand one’s attention.
Brand spokespeople should keep the menu limited and stick to specific, clear points.
The retailer shut down its stores last month, but it announced its digital return via Instagram.
While online marketing is effective and necessary, don’t underestimate the power of traditional PR, this author says.
Is yours a flashy content hub with no visitors? Here are three reasons why many fail.
Is yours outdated and rife with security risks? Here are a few tips for bringing it up to speed in the mobile era.
While they don’t succeed on every front, there’s plenty to learn from the social media efforts of the teams atop the NCAA basketball rankings.
As Taylor Swift would advise, sometimes it’s best to simply shake it off. Other times, you’ll have to act.
The social media platforms announced measures to cut down on spammy content, but the changes could affect video marketers.
Whether you’re trying to woo a potential soulmate or make a connection with a reporter, the building blocks of a great first impression are the same.
The regional grocery chain beat out giants including Amazon, Samsung, Costco and Apple in Harris Interactive’s Reputation Quotient study.
PR pros need to entice reporters from the very beginning of a press release, and that starts by crafting a great headline. Use these tips to make sure your news doesn’t end up in the trash.
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.