A Cision survey of media professionals shows how they view the shifting world. Heed their insights, and adapt your pitches and other tactics accordingly.
Even if your budget is busted, there are plenty of PR plays at your disposal.
Reinforce your writing skills without leaving your desk during PR University’s next virtual summit.
Offering to write articles for publications and blogs can increase your influence and open the door to more job and client opportunities. Here’s how to make the most of it.
Progressive industries are embracing advanced customer relationship management tools to create personalized experiences for consumers. Health care organizations can do the same.
Marketers have emphasized reaching millennials and boomers, leaving Gen Xers an afterthought. Here’s why brand managers must also target this forgotten generation.
The career-focused social platform has been boosting its growth by revamping its website and offering its members (and marketers) a handful of features. Check them out below.
An increasing number of communicators, fewer journalists and over-saturated outlets mean a fresh approach to news articles and other content is essential. Employ these strategies to boost your exposure.
PR Daily readers were interested in what coffee preference says about their PR style, social media trends to watch, Adidas’ Boston Marathon apology and more.
Coming up with fresh posts and maintaining a consistent publishing schedule can be daunting. Here are apps and websites to help PR and marketing pros gain inspiration.
Several organizations are pulling ads on the search engine giant, because ads might be shown next to inappropriate content. Here’s why it’s more about publicity than outrage.
With the rise of social media marketing, the demand for video content and the call for analytics to drive campaigns, communicators must expand their skills and refine their efforts. Here’s how.
If you’re a female communications student or practicing PR pro, embrace the new digital media landscape with a few tech-savvy tips—and these featured job openings.
Public relations pros flying solo or working in small agencies face major obstacles with regard to clout and credibility. These new benchmarks can provide guidelines for business development.
Animal Adventure Park isn’t even open yet, but their pregnant giraffe has been captivating YouTube audiences for quite some time. Communicators should take note of these marketing lessons.
