9 essential resources for PR pros
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
Are you ready for a PR disaster? Here’s how to ensure you’ve set up a clear, comprehensive response plan.
Looking to surprise your communications professional this holiday season? Here are several ideas for presents that help them sharpen their skills, network and more.
Don’t let the pressure get to you the next time disaster strikes. Here are three common roadblocks to a successful crisis response—and how to fix them when it matters most.
Infographics are sweeping the visual marketing landscape, but they also hold surprising lessons to help PR writers punch up their copy.
The drive to create the next online sensation can drain your resources and your team, with little to show for it. Here are three smarter ways to build—and retain—audiences.
There is no secret button that composes blog posts or shoots videos, and magic wands are very hard to come by. That leaves these tips for generating text and other content for your audience.
Those fallow periods hit every organization, yet clever marketers—yes, you—can craft timely or evergreen op-eds, mine internal storylines or tap into local and trade outlets. Try these ideas.
Many PR pros are descriptive writers, but are they using the correct modifiers to describe people with disabilities? Probably not. Here’s insight from the AP Stylebook and beyond.
Data mining and tracking can be difficult. Instead of taking shots in the dark, try implementing these crucial tactics.
Knee-jerk reactions can hurt your company when crisis strikes. Here are three ways to balance rapid response with careful planning.
Email, project management, teleconferencing and much more can become easier with these helpful sites and plug-ins. Check them out to see which might work best for you.
It’s easy for new PR pros to get caught up in bad habits and behaviors that slow or impede career development. How many of these 10 mistakes are you making?
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
Cold story pitches don’t cut it anymore. Bloggers now want to see proposals and partnerships instead. Here are three ways to get their attention.