How PR pros can stand out amid the Elon Musk news cycle
As the billionaire owner-to-be of Twitter, Musk has a unique ability to dominate headlines. How can brand managers make sure they aren’t boxed out?
As the billionaire owner-to-be of Twitter, Musk has a unique ability to dominate headlines. How can brand managers make sure they aren’t boxed out?
Also: Lizzo’s PR team launches full-court offense ahead of the singer’s new shapewear drop.
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
Jason Wagenheim explains how his Bustle, Gawker and others in his portfolio have weather the everchanging media landscape.
Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more.
Congratulations to this year’s impressive finalists.
How does media relations change when working with nonprofit news outlets? Host Lisa Camooso Miller chats with founder Josh Kurtz about his Maryland Matters publication to find out.
The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?
Check out this year’s impressive list of finalists.
Also: TUMS partners with comedian Ronny Chieng on Thanksgiving Twitter campaign, Shell frames rebrand around sustainability goals, and more.
The former Politico journalist sits down with Lisa this week to discuss building her outlet and all the twists and turns of a modern media career.
Also: Mitsubishi launches Veterans Day promotion, Microsoft adds Teams integration to Meta, and more.
As once taboo topics become the subject of external and internal statements from organizations and leaders, Zignal Labs has a cheat sheet for navigating these perilous waters.
PR insiders debate the link between the future of PR and the future of the media.
Despite the lack of trust in major social media platforms, users still cite them as important sources of information.