The Daily Scoop: Republicans call House chaos ‘embarrassing’
Plus: Why ESG investments are declining; execs resign over Israel-Hamas statements.
Plus: Why ESG investments are declining; execs resign over Israel-Hamas statements.
Sonia Diaz worked to ensure a multicultural talent pool for the association.
Also: St. Ives skincare launches Instagram contest, Axel Springer’s CEO apologizes to employees, Pinterest announces video features, and more.
A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.
Also: Disney+ adds content warning to episodes of ‘The Muppet Show,’ The New York Times shows COVID-19’s toll with a striking graph, Innocent Drinks gets real on Twitter, and more.
Delivering a presentation can provoke minor jitters or abject terror. Relax. Breathe. These guidelines will set you on the proper course for engaging with your audience.
Going beyond the boardroom will broaden your opportunities for cultivating those who know your company best and can speak on its behalf with passion and confidence.
Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”
For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers.
Planning an elaborate presentation—clicker and PowerPoint slides at the ready—is one thing; you have time to prepare. Here’s how to be articulate and on point at a moment’s notice.
The poll of hundreds of U.S. adults finds that younger consumers want bolder stances on social issues, but companies risk alienating half their customer base by taking a public position.
Self-serving tomes with tons of backlinks to your agency won’t cut it, and evergreen copy often lands on the back burner. Try these techniques to make a splash. Oh, and keep it concise.
Many pepper their presentations with abbreviations or lay out lists of how-to rules—replete with extensive ancillary guidelines. Improve your talk by avoiding such pitfalls.
Presenting to a large audience invariably has potential perils. Like a tightrope walker, though, you must keep your eyes—and your physical presence—fully focused. Here’s the key element.
Garnering attention for your brand through media relations isn’t all that PR pros do. Not everyone understands that. Here’s how to differentiate the two responsibilities.