Get personal when making your pitches to reporters
Journalists say requests for coverage need to be specific to each publication.
Journalists say requests for coverage need to be specific to each publication.
Journalists are starting to get annoyed. But it’s not time to abandon ship yet.
Plus: Pinterest’s new campaign dives in on double negatives.
What PR people can learn from a baseball great and sales experts about pitching stories.
From pitching journalists to responding to a crisis, research can help.
Plus: Twitter rolls out Circles.
Easy productivity hacks for busy flacks.
Sony’s three-stage campaign reached out to media members and influencers to generate coverage and sales, resulting in a win in the “Media Relations Strategy: Use of a Celebrity or Personality” category of Ragan’s 2021 Media Relations Awards.
Pitching a podcast isn’t like pitching traditional media.
Tired of wasting time on content that falls flat? Here are three ways to punch up your press releases, posts and stories so they reach new heights — and score more readers.
It’s a common misconception that you must be extroverted to succeed in PR.
From audits to launch plan, here’s what you need to think about.
Also: A new pitching opportunity from NPR.
The press release isn’t dead. It’s just changing.
You’ve written a great story. Here’s how to get it placed.