PriceWeber’s Tristin Schifferdecker shares how she is thinking about the future of social media content and strategy—and what mistakes are ruining brands’ best-laid plans.
Check out this year’s impressive list of finalists.
Also: Panera offers parents free java for National Coffee Day, Ford announces plans to bolster electric vehicle supply chain, TikTok hits a billion monthly users, and more.
Also: Juvenile and BLK rework hit single to ‘Vax That Thang Up’, Four Seasons Total Landscaping hosts punk rock show, and Google responds to antitrust lawsuit.
Following its long history of dog-friendly service, the brewer is bringing its love of man’s best friend to the internet for a summer contest and giveaway.
Also: Dominos partners with DraftKings, Google adds context to search, and Toyota responds to donation scandal.
Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers.
When your train of thought runs off the rails, use these tactics to get back on track.
Also: Ellen DeGeneres announces her show to leave the air, social platforms respond to vaccine disinformation researchers, and Twitter users question vaccine promotions.
Before you slate a spate of content for a later date, be mindful of these common mistakes.
As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim.
Also: Google’s messaging fails to convince data-collection critics, 86% of PR teams to bring in outside creative help in 2021, DC Comics bars its artists from producing NFTs, and more.
Also: Sinclair Broadcast Group to lay off nearly 600 employees, Chipotle and e.l.f. Cosmetics partner on product line, the best phrases for PR pros to hear, and more.
Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more.
Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.
