How to make the most of influencers during the holidays
To reach online audiences—likely to still be stuck at home this holiday season—social media personalities could have more sway than ever for savvy brands.
To reach online audiences—likely to still be stuck at home this holiday season—social media personalities could have more sway than ever for savvy brands.
Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.
Make it more than a moment—make it a movement.
Scripps and MetLife execs share a pledge and checklist to help move your D&I forward.
Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more.
Also: Broadway turns to Airbnb with virtual experiences, IKEA Taiwan mimics Animal Crossing, 55% of consumers expect action from brands supporting social issues, and more.
Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.
How you can chart the way forward in all aspects of your job in this comprehensive guide.
In a report from the Center for Talent Innovation, data suggests that many white men are ready to embrace D&I initiatives if the right messages are deployed.
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
Language can reinforce or dismantle status quo. When it comes to racial justice in our organizations, communicators must be ready to lead.
A look at the steps our organization has taken—and will continue to take—to address racial justice.
This PR pro is holding onto her planner—a leather bound Leuchtturm1917, but she also takes advantage of modern tools, like Zoom.
Also: Chipotle partners with Tony Hawk to offer burittos and video game access, how most consumers research brands before buying, ‘Black-ish’ airs once-rejected episode, and more.
Are you struggling to drive D&I at your organization? Here are five ways to help kickstart a push toward more diversity—starting with yourself.