Win journalists over in 4 steps
Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines.
Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines.
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PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
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Common tenets about measurement, ‘bridging’ tactics, and never ever going ‘off the record’ might not offer the best guidance for today’s communicators. Here’s a fresh perspective.
Find out which states’ residents are really willing to roll up their sleeves and get to work. Plus, check out a roundup of current job openings.
If you’re saddled with a leader or client who’s a poor communicator or a stilted speaker, there is hope. Here’s how to play up strengths and minimize glaring weaknesses.
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For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity.
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
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The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members.
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Some media outlets report news with a particular leaning, even a political agenda. That doesn’t forgive the withholding of information from a given organization. Here’s what can be done.