Leaders from integrated strategic communications and public affairs consultancy Fourtold offer lessons from their careers.
Is your internal communications getting the job done? Apply the 5 W’s—and don’t forget the H.
SEO expert and coach with PR Daily’s Leadership Network shares how you can analyze your content strategy to make sure the right audiences can find you.
The agency vice president shares with us her book recommendations, top career advice and lessons learned from a veteran career in comms.
Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.
Amplify your culture with real conversations, delivered in a personal way.
Be honest—especially when the news is bad. Encourage employees to ask tough questions, and clearly convey top leaders’ vision for the future.
For those who need to offer a mea culpa, quality matters more than quantity.
Brands eager to enter the conversation on social media today must find a way to create compelling content—not ads.
Also: Kia partners with pet adoption nonprofit for Super Bowl campaign, Bank of England governor takes heat over remarks on wages, and more.
As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.
Also: Planters encourages people to find their “personutality,” a new survey for social media pros and more.
As you enter the top talent battleground, don’t let an old-fashioned approach cost you crucial staffing victories.
Avoid these five pitfalls to ensure your DE&I efforts are supported and effective in 2022—and beyond.
AMEC’s Johna Burke analyzes the comms lessons from the book ‘A Sacred Duty’, a look at one PR pro’s efforts to fight government corruption and a public smear campaign.
