5 steps to hiring an ‘editor in chief’ for your content
Expand the reach and effectiveness of your content marketing efforts by hiring someone who can treat your branded campaigns and website like a newsroom. Here’s how.
Expand the reach and effectiveness of your content marketing efforts by hiring someone who can treat your branded campaigns and website like a newsroom. Here’s how.
As one communicator says, ‘Don’t put all your social media eggs in one basket.’ From taking advantage of owned channels to measuring interaction by testing posts, consider these options.
Special events can convert customers into fanatics and help your company develop a closer relationship with key stakeholders. Here’s how to rock that make-or-break party.
Artificial intelligence, microsites, clean data and video are all the rage.
The announcement of a higher minimum wage and staff bonuses was meant to boost consumer sentiment. Instead, outrage came after scores of Sam’s Club locations closed without notice.
If you’re constantly checking your phone, can’t stand fake news, shine in front of a camera or struggle to explain your job to family and friends, you’re probably a communicator.
Let the world ‘pivot to video.’ Communication will always have a place for the written word, and for those who do it well.
Sometimes you’re blessed with a seasoned wordsmith who works with surgical precision. Other times, you’re saddled with a red-pen-wielding ogre or simply a flailing dolt. Here’s help.
Journalists have reported on allegations of sexual misconduct in the workplace. Now the industry is investigating its own—including PBS host Charlie Rose and The NYT’s Glenn Thrush.
Though women occupy two-thirds of the positions in the field, men are making more money and climbing higher on the corporate ladder.
More than exhibiting good manners, taking time each day to express gratitude can enhance your sense of well-being and could even give you a second chance in a professional situation.
Billionaire Joe Ricketts shuttered local coverage hubs in apparent retaliation for a successful unionization effort. Former employees and customers have flocked to social media to speak out.
Whether you’re seeking coverage during a hectic news time or nabbing headlines for your client, these tips can help you win with reporters.
Never doubt the power of animal stories to generate feel-good publicity—even for an often controversial government agency.
The fast-food chain is tweeting ideas to the e-commerce giant every hour. The move has garnered headlines, but the platform’s users are skeptical.