Investing in content has never been a better use of communicator’s resources. Here’s why this trend is on the rise with all different kinds of organizations.
News judgment, handling deadline pressure and, of course, writing ability are all crucial in both professions. Hone these essential tools for a smooth and successful transition.
Corporate social responsibility has long been a bonus for businesses, but as millennials’ clout surges—as consumers and employees—that luxury is now a necessity. Here’s what to know.
Set aside your math phobia, and wade into measurement. There’s no undertow, just the opportunity to make stronger pitches, prove your worth and identify growth potential.
Website optimization might seem like the purview of coders and digital engineers, but Google’s data provide powerful insights about the success and reach of your content.
This week readers were interested in innovative digital tools for enhancing PR efforts, tactics for writing enticing headlines, PepsiCo’s ‘Lady Doritos’ fiasco and more.
Every CEO wants to bring in more revenue, but the secret to boosting the bottom line could be to invest more heavily in your agency’s most valuable asset: your employees.
While your active Twitter and LinkedIn profiles are hugely beneficial to your digital PR efforts, there is still a place for a well-worded press release. Here are four ways they boost the bottom line.
Are your videos getting less attention? Here are four likely culprits and how to fix them.
Artificial intelligence, microsites, clean data and video are all the rage.
While using your PR skills can feel like working for free, there are compelling business reasons for offering you services without a big payday in mind.
Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year?
If you feel like you’re going nowhere fast with your attempts at setting meetings and phone calls with your clients, these tips can help you turn it around.
This week, readers were interested in peak engagement hours for social media platforms, costly communications mistakes to avoid, handy tools for more effective PR, and more.
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
