We spoke with Lauren Keane of Southern New Hampshire University about pitching to the press and the creative techniques that bring a great story to life.
“No” is just the beginning of your pitch.
Plus: More airline troubles, this time in Europe.
Plus: Southwest’s COO testifies before Congress.
Linda Rutherford speaks on the airline’s communications response to Christmas travel issues.
Know your audience and do your research.
Plus: The Whopper jingle you can’t escape.
With $0 media spend, the #DogeCan campaign generated 2 billion impressions.
Behind the airline failure was a comms breakdown.
When Disney Parks set out to capture Gen Z, it turned to TikTok to showcase the magic by sharing its uniquely Disney stories in an unexpected, authentic way.
Plus: Disney restores some free perks and flexibility.
Including updates from TikTok, Twitter and YouTube.
Plus: Previews from CES.
Including updates from LinkedIn, TikTok and Twitter
Because why reinvent the wheel?
