Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit
Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s.
Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s.
Also: Study: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients.
Follow these guidelines to take the high road and shore up your reputation management.
Congratulations to this year’s honorees.
Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
Each is a verb and a noun, but correct usage depends, of course, on the context and intended meaning. Here’s guidance for veteran writers and novices alike on keeping them straight.
From laptop stickers to an on-campus campout, the device-maker is finding ways to inspire a sense of community.
As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Consider these tips.
When the yogurt company offered to pay for student lunches in a Rhode Island community, the move allowed the company to build on a brand identity of community service.
Investors are concerned about sluggish advertising growth and Google’s ability to compete with its top online rivals. The company says it just wants to create better consumer experiences.
Though many publications are ditching op-ed programs for sponsorship models, you can still find those that will run well-written pieces. Follow these tips.
Write an intriguing lede, offer fresh data or new information, and get straight to the point. Oh, and do your homework so you don’t waste everyone’s time.
Every response to your PR pitch—positive or negative—is an opportunity to learn about your media contact and hone your media relations skills. Consider these insights.
Communicators must stay abreast of the latest platform changes or risk that their messaging will get lost in the noise. Here are tips for keeping up with the continual change.