3 marketing principles for reaching Hispanic audiences
Hispanic Heritage Month is underway. Here are three ways to avoid common multicultural marketing mistakes in your campaigns.
Hispanic Heritage Month is underway. Here are three ways to avoid common multicultural marketing mistakes in your campaigns.
Also: Mars Wrigley promotes self-love with pink Starbursts, Twitter launches tipping feature and Volvo sets new sustainability goals backed by research.
Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.
The agency leader and co-chair for Communications Week 2021 shares her insights on the future of communications and how the role of the communicator is being transformed.
Take these steps to prepare and produce more mindful messaging.
A new Ragan download guide will help you determine if your brand or organization should speak out on issues/events.
Also: Zillow decouples worker location and pay scale, MassMutual looks to move on from oversight failure, tracking the most loved influencers, GM extends Chevy Bolt production shutdown, and more.
After many have had to pivot from in-person conventions, tradeshows, and media events to their virtual alternatives, some are seeing the opportunities.
The PR pro known for her work making kale a superstar of the food world, the veteran shares what tools and tactics she sees as having staying power.
Also: California recall highlights COVID-19 and vaccination topics, Whirlpool offers $1,000 bonus to vaccinated workers, Litecoin creator apologizes for spreading misinformation, and more.
With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.
Also: Workers slam the honor system in enforcing vaccine mandates, a report says Instagram is toxic for teens, Kentucky distiller Heaven Hill faces strike over work conditions, and more.
Make sure local consumers can find your business when searching for products and services with these tips.
Some organizations are already in sync, but either way, expect tensions and frustration to escalate.
Also: How companies have mandated vaccines so far, agencies offer to cover relocation for Texas-based employees after anti-abortion law, and Twitter tries to label ‘good bots.’