How to do it: A case study in microinfluencers
A step-by-step guide to working with influencers with small followings and big impact.
A step-by-step guide to working with influencers with small followings and big impact.
Updates from Threads, TikTok, Instagram and more.
Check out the inaugural class of women raising the bar in marketing.
Plus: Hip-hop’s 50th birthday, X/Twitter CEO Linda Yaccarino has a word for advertisers.
It starts with mastering three elements of communications strategy.
Plus: Gucci tries to stay relevant, Jeep Graphic Studio celebrates the 30th anniversary of the “Jurassic Park” movie in style.
The dark side of AI for communicators.
Plus: MrBeast Burger virtual kitchen collab leads to lawsuit, Apple takes measured steps with AI.
Plus: President Biden publicly acknowledges granddaughter for the first time, Kanye West’s X account reactivated.
Plus: Taste the mustard rainbow with Skittles, Gap looks for its own version of “Barbie” success.
To mark National Whistleblower Day, Ragan recounts comms advice shared by two storied whistleblowers at our spring member retreat.
Plus: Elon Musk’s xAI is here, babies give all the feels to TikTok content.
Plus: Threads jumps on the branded content train, some companies falter on promises to leave Russia.
Forecasters predict an active hurricane season. Get your comms plans in order now.
Strategic laziness and procrastination come in clutch.