Engage your staff to bolster your bottom line
A new report shows employee disengagement has a ripple effect that curtails productivity—to the tune of $500 billion annually in the U.S.
A new report shows employee disengagement has a ripple effect that curtails productivity—to the tune of $500 billion annually in the U.S.
Content marketing and social media trends change quickly, and those who can keep pace can garner attention and sales. Here’s how the top companies rank.
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
United Airlines faced massive backlash after a passenger was injured while being removed from a flight. A video of the incident went viral, causing many to call for a boycott, sending other companies scrambling.
The luxury watch brand became the new frontrunner according to the Reputation Institute, which judges organizations based on their products, workplace, leadership and more.
Ranked dead last in customer satisfaction by Consumer Reports, CEO Ben Baldanza went on the offensive in a series of focused, on-point media interviews.
The video game retailer said it’s focusing on collectibles and hardware to adjust for falling revenues.
After denying boarding to a couple of girls wearing leggings, wide criticism broke out across social media. An airline spokesman said, ‘We’ll definitely take something away from today.’
The platform is vying for advertising dollars, and hopes that the move will take from competitor Google. An executive said the feature forces others to ‘step up their game.’
Users can now read stories and opinions from industry leaders in a curated feature of topics that the platform says will be relevant to each person.
With social media—especially live-stream video platforms—heightening the potential damage to an organization or brand, communicators must respond like lightning. Here’s how to do so.
A recent survey of millennials, Gen Xers and Baby Boomers revealed that PR and marketing pros should still focus on Facebook—and that social media content can boost your bottom line.
Though Marissa Mayer is forgoing her 2016 bonus and 2017 bonus and equity grants, many are criticizing the company’s decision to fault its general counsel for the security breach.
There’s a back door for landing your stories in major publications like The New York Times or on shows like ‘Today.’ It just entails a little work to get upstream. Here’s what you should know.
Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.